QPR FC, Bond.

The bond raised £6.8m to fund the development of QPR’s new training ground, with over 1,500 investors from over 30 countries. A marketing strategy was formed through club audience data, directing the content, which aimed to be informative and distinctive against the clubs existing designs. Activations at the stadium, including pitch side advertising, bespoke digital content and an informative investment document, all helped deliver successfully.